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• • • After Market
is NOT an Afterthought • • • |
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Featured SEMA Member:
PML Inc.
1.800.335.4345
201 West Beach Ave.
Ingelwood, CA 90302
PML Inc. is a manufacturer of custom sand-cast valve
covers, transmission pans and differential covers. All
designs created using 3D computer modeling and precision
measurement techniques.
See Services Provided by The Sketch Farm Click
Here
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• • SEMA SHOW - HOW IMPORTANT IS IT? • •
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RENDERING
Project Vehicle Design Illustration
8.5" x 11" includes digital
scan
and digital file $800.00*
Including Color specs for your painter.
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An exhibitor? a buyer? a wholesaler? a manufacture? or a visitor?
This is YOUR true bottom line...
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The 2002 SEMA
Show was all about numbers:
• 770,000+ Square Feet
• 88,000+ Visitors
• 7700 Show Booth Space
• 1500 Exhibiting Companies
• 1500+ Project Vehicles
• 900 New Products
• 460+ New Exhibitors
• 12 Participating OEMs
• ONE
Opportunity for you to stand out!
• Next year will be bigger then ever!!!
WHAT WILL MAKE YOU STAND
OUT?
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• • SEMA SHOW - YOUR "TO DO" LIST •
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General Suggestions
for Successful Preparation- |
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An effective presentation
is a combination of good advanced planning, time management
and knowledgeable resources. We can help you all on fronts.
As a part of our service to you, we provide general guidelines
and a "Check" List for you to follow that includes
all the necessary elements to help your company experience a
successful show. |
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YOUR PREPARATION
FOR THE SHOW SHOULD START NOW. |
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"Time management"- There are three phases to the
show itself.
In reality the 2003 SEMA Show preparation started at the last
SEMA Show.
| "Pre-Show"
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is
prep time. |
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| "SEMA
Show"- |
is
show time. |
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| "Post-Show"
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is
follow-up time. |
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"Getting Attention"-
Don't wait until the show or until your project vehicle is done
to do that. Send press releases soon, so you can secure your
spot in a publication released at the time of the show. |
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Use Automotive
Illustrations to present your project vehicle long before it
is even finished. Use it for your press releases, printed ads
and printed material for the show. Illustrations have more impact
than traditional photos. It adds an impressive element in your
presentation. |
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Meet with your
design team to develop a detailed plan on all your design needs
for the show. Allow proper time to develop solid designs and
allow time for printers, shipping companies and other outside
sources to deliver. |
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Your presentation
at the show should be unified and consistent. From your printed
materials to the colors on your products and project vehicle-
make sure all these elements project the same message. Make
sure your design and colors make you stand out. |
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For a successful
presentation, use well qualified design professionals that know
your market. It is best to deal with one design team to generate
one design theme. |
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Your "TO DO" List-
An outline of all the important elements in your
presentation. |
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Your Product-
As an aftermarket company, your product is most likely a reselling
product, technical upgrade product or a functional product.
Each one of these categories represents a different buyers market
segment. It has its' own unique image and its' own unique appeal.
It is important that the product is presented in a clear, supporting
way to maximize its' selling capabilities. We offer full R&D
service to help you identify this market appeal. "One size
fits all' does not work for this market- it only takes away
from your products' uniqueness. From ideas for new products
to model making (prototypes) and stylizing your product, our
team can help you produce unique and innovative products that
stand out among the crowd.
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Ask
yourself the following- |
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Is
my product getting attention? |
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Could
it be improved? |
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How
is it presented? |
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Is
the packaging eye catching? |
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Is
it self explanatory? |
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Are
the colors used current or dated looking? |
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How
can The Sketch Farm help me improve my product? |
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Your Project vehicle-
Choose the type and brand of vehicle carefully. The automotive
industry shifts regularly with the vehicles that are "in".
There are many predictions on "the next hot thing".
Check the market, the predictions and follow your hunch. Do
you have a clear statement you would like to make with the vehicle?
Define the image you want to establish. Control it with the
choice of products you put on it, the color scheme (with or
without custom graphics) and the way you present it (you printed
materials, your choice of publication for press releases and
your booth design). Project vehicles presented by OEMs are carefully
planned to generate an image for a specific market segment.
Follow that same philosophy with your vehicle. If it works for
the OEMs - it will work for you.
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Ask
yourself the following- |
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What
is the theme for my vehicle? |
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Does
the vehicle brand and model fit the theme? |
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Is
the vehicle current with trends and near future trends
? |
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How
do I define and develop this theme? |
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What
type of accessories and products should I use? |
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Are
the accessories and products supporting this theme? |
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What
type of graphics should I use? if any? |
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How
else can I improve my vehicle? what supporting elements
can I add? |
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How
can The Sketch Farm help me with developing my project
vehicle? |
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Your Company-
Small or large, your company should have a well defined brand
(image), a clear message and a bold look. This is a competitive
industry. Keep that in mind when you make all your design decisions.
Always ask yourself what your competition is doing and what
you can do better. There are many elements that help you create
that extra edge over your competitors. Do you have designers
that know the industry, that understand your needs?
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Ask
yourself the following- |
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Do
I have a solid defined brand? What is my image? |
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Does
my brand represent me properly? Is it current with the
times? |
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How
do I rate compared to my competitors-Do I know who my
competitors are? |
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What
are the competitors doing that I'm not? |
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Do
I really understand the way the industry is moving? Can
I predict the "next move"? |
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How
do I get ready for the "next move"? |
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How
can The Sketch Farm help me develop the edge I need? |
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You-
All the employees and reps are a part of your support group
at the show. Plan ahead what the goals and the roles are of
each individual. A detailed schedule of events is always helpful.
When planning the schedule, plan a diverse spread of your team
in different events, rooms and activities. Invest in company
shirts - advertising your brand. Remember, you have only few
days to generate maximum impact. Get creative- even if you can't
afford to have shirts made this year, if you have a computer
and a printer, we can show you inexpensive, yet professional,
alternatives.
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Ask
yourself the following- |
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What
are my goals, months before the show? right before the
show? at the show? and right after? |
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How
can I prepare for it now? "Pre-show planning"-
what does it mean? |
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How
many people do I need at the show? Do they all have a
define purpose? (for the show not in life:) |
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What
do I equip my reps with? |
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Time
management at the show- do I have a "to do"
list for each individual? |
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How
can I prepare for the "Post-show" follow-ups?
what can I do now? |
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How
can The Sketch Farm help me? |
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Your Printed Material-
From informative brochures to promotional giveaways, a consistent
theme and message with your product is important. Remember the
amount of printed materials you came back from the show with?
Few days later, in your office, which company stood out? why?
Do you want to be that company? Make your printed material as
effective, informative and most important - memorable as possible.
The cost of printing decreased significantly in recent years,
it is more affordable than ever. Don't cut corners where it
might hurt later.
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Ask
yourself the following- |
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Do
I have a good I idea what to put on paper? |
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Do
I have all the information I need? |
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Does
my print tell it like it is? How much guessing is left? |
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Am
I clear with the image/brand I want to project? |
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How
do I improve on my current image? |
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Do
I stand out in the crowd? Is it enough? |
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How
else can the printed material be helpful? |
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What
other elements can The Sketch Farm add to my printed materials? |
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Your Booth-
Make your booth support your message. Choose colors, backdrops,
lighting, furniture, banners and other props to compliment your
product and/or vehicle. Make sure your booth has a smooth flow
to it. It should be inviting, informative and memorable.
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Ask
yourself the following- |
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Is
my booth big enough? Is the location good? Can I afford
to pay the L.V. Union their extortion fees? |
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Will
my booth do justice to my image? my company? my product? |
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How
can I stand out at the show? |
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Is
my booth setup ideal for my booth location? |
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What
do leading companies and my competitors do better? |
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What
are the affordable ways to improve my booth? |
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Can
The Sketch Farm develop a booth design to improve my image? |
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